Tuesday, November 13, 2007
Google AdSense Channels
An AdSense Channel is simply a way to track the performance of your ads. For example, let’s say you’re using two different AdSense ads on your blog – AdSense Ad Unit and an AdSense skyscraper image. One day you log into your AdSense account and find out that you’ve made $5.00 from 10 clicks. Well guess what? You have no idea which ads your readers clicked and therefore have no way of optimizing your blog to become the money making machine you’re dreaming of!
With AdSense channels, you can create (for example) a 180 x 600 text only ad and assign it to a channel you call “Right Vertical Ad”. When you log into your account and see that you’ve made $5.00 you can easily figure out which ads were the moneymakers because you split them out by channels. So now you’ll have a channel called “Right Vertical Ad” that will tell you how many people clicked, what your click-through rate was, and how much you earned.
AdSense Channels for Multiple Sites
In addition to tracking individual ads on your blog, Google AdSense Channels will allow you to track multiple sites as well! So if you have a blog about fancy cars and another about video games, you can create channels that will track both sites. Now you’ll not only know which ads are more profitable… but also which site!
Hopefully you enjoyed this introduction to Google AdSense Channels. It’s a topic that’s extremely important to your success online. It will allow you to track and tweak your blog so you can make money online the right way -- by being smart.
In my next article, I’ll discuss how you can easily create channels so you can start tracking your ad performance right away.